WORLD CONFECTIONS INC needs a new way to market its candy cigarettes. Once a staple item for a generation the company has found it hard to reach a younger audience. The problem is that they glorify smoking.
Behold #Candyart2022. What if we took away the smoking aspect and used the candy for something else? Maybe a medium to draw with. A Social media campaign to reach audiences of all ages and asks them to submit the art they create with the candy.